Wild Collective teamed up with Photographer/Author Roy Toft to produce a 2-minute trailer showcasing the beautiful photography captured by the author. Since the project was being produced after-the-fact and the WC team was not in the field with Roy, there was no original HD footage or video at all, only the stills that appear in his book in addition to a few behind-the-scenes still images. The team at WC decided to do an in-person interview with Roy, who was relatively local to our offices in Los Angeles. Then in post, the music selections were made and sound bed created while our graphic design team began to come up with concepts to display the still images as well as “spice up” the presentation of the images. Our goal was to steer clear of a traditional book trailer that often is just a slide show with audio, but to create a dynamic, entertaining and potentially viral social-networking piece. After approximately two weeks of post production, the final result is one we are proud of.
